Flight Free Campaign

Flight Free UK is asking people to pledge not to fly in the year of 2020, provided 100,000 others do the same. It’s a collective pledge, only activated once the target number of people is reached. It’s not just one person making a change and feeling that they have little impact, but a group effort which has a bigger impact and makes people feel they are part of a movement. The campaign originated in Sweden and contributed to a shift in public perception there: the word ‘flygskam’ (shame of flying) has entered the language, politicians and celebrities are openly saying they will fly less or not at all, flight bookings are down and rail bookings are up.