New Research Highlights ‘Green Saturation’
Fri, 4 May 2012
A new survey looking at the current state of green consumer behaviour in the UK has found that while certain ‘green’ behaviours are now mainstream, sustainable living as a whole remains a low priority. Widespread overclaim’ means that many people wrongly believe that they are now doing as much as they can, leading to a sense of ‘saturation’.
A summary of the research, which covers 29 individual behaviours, can be downloaded here: www.behaviourchange.org.uk/wp-content/uploads/2012/04/Green-saturation-consumer-research-by-Behaviour-Change.pdf.